MONDAY NIGHT BREWING
GRAPHIC DESIGN + MARKETING +
PRODUCT PHOTOGRAPHY
Monday Night Brewing is the most award-winning brewery in the Southeast. Their mission is to deepen relationships over the best beer in the country, exactly my goal with marketing.
I managed the brand marketing and design across the brewery’s product releases, wholesale brand presence, as well as their four taprooms spanning Georgia, Alabama, and Tennessee.
I was the human behind the package designs of all new product releases while on Monday Night Brewing's marketing team. From speciality bottles to limited release cans to wraps, the designs took many forms.
Swipe to check out a few of my favorite children!
(We all know there's always a secret favorite.)
Lay Low was a 90 calorie IPA that was crushable, drinkable, low alcohol, and actually tasted like an IPA. Since the debut of Lay Low, we practiced Aim High, Lay Low as a dry-ish January ritual.
I helped build this marketing campaign across social, influencer partnerships, on-and-off premise events, merch, and taproom initiatives resulting in Lay Low being the #1 selling session IPA in Georgia.
I was also the person behind the camera. I was responsible for all product photography of new beer releases, events, and lifestyle photos across Monday Night's four taprooms.
Check it out some of my favorites!
