NARWATER CRAFT HARD SELTZER

GRAPHIC DESIGN + MARKETING +

PRODUCT PHOTOGRAPHY

The hard seltzer game was disrupted with the release of Narwater Craft Hard Seltzer. Narwater was made with 100% real fruit. No extracts, concentrates, or flavoring. It was brewed, not blended and handcrafted with natural fermentation. Oh - it was also gluten-free and 95 calories.

So you knew it was good.

Narwater released a 12-pack Party Pack that included four cans of each flavor, Blueberry Raspberry, Mango Guava, Grapefruit Pineapple, and Key Lime Cherry, that was available across Georgia, Alabama, and Tennessee.

Assisting with the branding and package design of this beverage line, bold colors and a quirky design was used to stand out on store shelves from its competitors.

In the world of hard seltzers, Narwater was king. And we could prove it.

That was the marketing strategy.

All creative and marketing efforts were positioned to shake things up, to be different, and leave you knowing you found your new favorite seltzer.